The house of clicks, the visual experiment of Swedish architects

It may look like a red box, but in reality it is way more than that. Suggestively called „the house of clicks”, the structure here pictured is actually the result of a study done by a Swedish architecture firm. More specifically, Tham&Videgard Arkitekter analyzed 200 million clicks on 86,000 properties which later enabled them to create “Sweden’s statistically most sought after home.”

What exactly did the architects? According to Treehugger.com, they gathered data from visits on a property selling website between January and October 2014. In addition to this data, they conducted an image analysis of the most clicked properties over a period of six weeks. Each week the images from the 50 most clicked properties were analyzed to gather additional data about the interiors, such as the colors of the walls, floor types or kitchen countertop materials.

The result of the analysis can be seen in the attached images: a house with a living room, a kitchen, three bedrooms and two bathrooms sitting on only 120 square meters. The price tag stands somewhere around 234,000 USD.

The architects maintain that the house of clicks encompasses two iconic types: the red wooden cottage that represents history, local resources, crafts and national building traditions; and the white functionalist box, which stands for modernity, optimism, industrial development, the welfare state and international ideals.

The study also revealed that Swedes prefer big bright open kitchens which they see as the main socializing area of the home. For this very reason, the kitchen was turned into a bid double height space and incorporated the dining as well. Stone countertops and white cabinet doors were among other options Swedes have for their kitchens.

Because, statistically, the participants in the study opted for 1.6 bathrooms, the architects created two, but one with shower only. The wooden floor master bedroom is on the first floor, opening into a an open air deck which, if more space is needed, can be enclosed.